About Sinderella

Sinderella is India's most unapologetically bold lingerie brand. Born in Mumbai. Built for people who believe that how you feel underneath matters as much as what you wear on top.

Why we exist

Indian intimate wear was either basic and forgettable, or imported and priced like it came from another planet. We wanted to change that — premium lingerie and intimate wear at prices that don't require a second thought.

Today we offer 500+ styles across lingerie, swimwear, intimate accessories, and resort wear. Delicate lace babydolls. Bold bodycon sets. Matching bralette-panty pairs designed for the Indian body and climate. If it makes you feel good, we probably have it.

Who actually shops here

About 75% of our orders are men — husbands, boyfriends, partners — buying something special for the women in their lives. The other 25%? Women shopping for themselves, which we think is just as good a reason.

Every one of them gets the same thing: a quality-checked piece, individually hygiene-sealed, in a plain pink pouch that gives nothing away. 2,00,000+ orders shipped. Not one secret accidentally spilled.

Maya — our AI stylist

We built Maya specifically for this category. Not a bot that spits keyword answers. An actual stylist who understands sizing, occasions, and the anxiety that can come with buying intimate wear — especially as a gift. She's on WhatsApp 24/7. Ask her anything. She won't judge.

What we promise

• Quality that holds up — every piece checked before it leaves us
• Sizing built for Indian bodies — XS to XXXL across most styles
• Complete privacy — plain packaging, always, no exceptions
• Free shipping everywhere — no minimum, no asterisks
• COD on every order — because trust goes both ways

Based in Mumbai, shipping across India

Questions? WhatsApp +91 90823 01197 — or email sales@sinderella.in. A real person answers.