About Sinderella — India's Boldest Lingerie Brand

About Sinderella — India's Boldest Lingerie Brand

Sinderella was born from a simple belief: every woman deserves to feel powerful in her own skin. Founded in Mumbai, we're building India's most exciting lingerie brand — one that celebrates confidence, desire, and the art of feeling irresistible.

Our Story

We started Sinderella because we saw a gap in Indian lingerie. The options were either basic and boring, or imported and overpriced. We wanted to create something different — premium lingerie at prices that don't require a second thought. Lingerie that makes you feel like a million bucks, starting at Rs 399.

Today, we offer 500+ styles across lingerie, swimwear, intimate accessories, and resort wear. From delicate lace babydolls to bold roleplay costumes, from bikinis to body stockings — if it makes you feel amazing, we probably sell it.

What Sets Us Apart

  • Designed for Indian Women — Our sizing, fabrics, and styles are made with the Indian body and climate in mind
  • 500+ Styles — The largest curated collection of intimate wear in India
  • 100% Discreet Packaging — Plain box, no brand name, no product description. Your privacy is sacred.
  • Free Shipping — On all orders above Rs 500, across India
  • COD Available — Because trust goes both ways
  • AI Stylist Maya — Our WhatsApp stylist helps you find the perfect piece, 24/7

Our Promise

We believe lingerie isn't just about what you wear — it's about how you feel. Whether you're shopping for your wedding night, a special anniversary, or just a Tuesday that deserves something beautiful — we're here to make sure you feel like the most confident version of yourself.

Every piece is quality-checked before shipping. Every order is packed with care. And every customer is treated like the queen she is.

Based in Mumbai, Shipping Across India

Sinderella is proudly based in Mumbai, India. We ship to every pin code in India with tracked delivery. Most orders reach you within 3-7 business days. Express delivery options available.

Questions? Reach out on WhatsApp or visit our Contact page.